Question 4: Who would be the audience for your media product?

All media products should have a target audience in mind, and this effects all decisions made about the content and design of the product. Media companies use demographics (http://www.bing.com/search?q=demographics&src=IE-SearchBox&FORM=IESR02) and VALs (https://en.wikipedia.org/wiki/VALS) to determine who their audience is and to understand their interests as much as possible. As part of my research I produced a readership profile for my magazine, to learn and understand more about my target audience meaning I could easily produce a media product to suit and entertain this particular audience.




Six Strings magazine audience summary:

Age group: 15-25
Gender: Female 70% Male 30%
Social grade: ABC1
VALs: Innovators and Experiencers
Relevant media texts: NME magazine, Billboard magazine, Rocksound magazine

I selected this particular group as my target audience as I believe it is the most popular group for magazine sales, there is also a wide variety of subjects to explore that will interest this audience.